How to Use Marketing to Get More Done and Stay Ahead of Your Rivals
Five important ways to use new ideas in advertising and marketing to get more done and stay ahead of the competition.
If you want to stay ahead of your competitors in today’s fast-paced business world, you need to come up with new ideas faster and better than they do. The goal of this change is to find new ways to sell and market things.
When used correctly, innovation can help brands:
- Be different in a crowded market
- Do more
- Make things work better
- Make your business a lot bigger
Think about how a staffing company could use the latest marketing tools and methods to make it easier for clients and job seekers to talk to each other. This kind of business can improve its processes by doing the following:
- Ways that are based on facts
- Things that happen automatically with tools
- How to get teams to work well together
These strategies help a business stay productive and get measurable results in a market with a lot of competition.
This article is about the first three of the five main strategies that all kinds of businesses will use in 2025 and 2026 to:
- Find new ways to sell and market
- Do more
- Stay ahead of the competition
The talk is based on the latest research, news from the field, and data.
Why is it more important than ever to think of new ways to sell?
Companies can’t just talk about new ways to sell their goods; they have to actually use them to stay ahead of the game. Companies that are ahead of the curve know that what worked in the past might not work anymore because customers’ needs and technology are always changing.
For instance:
- When marketers go digital, they have to talk to customers and do business in a whole new way.
- AI and automation are no longer just ideas; businesses all over the world are using them to get ahead of the competition.
- More and more businesses are using AI marketing tools to get better results and make the most of their money.
- Companies that do well today use both digital tools and data-driven processes to get results that can be measured and make work more efficient.
Use Data-Driven Marketing and Advanced Analytics
From Guessing to Making Smart Decisions
You can’t just trust your gut when it comes to marketing decisions anymore. All of a business’s decisions should be based on information that can be measured.
It’s all about looking at data when it comes to data-driven marketing:
- What customers do
- How well the campaign worked
- Getting people to join in
This lets businesses:
- Get users to do more
- Make messages more personal
- Improve the channel’s performance
- Try to guess what will happen next and what will happen next
Analytics could help a staffing agency find out which groups of candidates are most likely to respond to certain messages or which platforms get the most applications.
Businesses can now keep track of every interaction and change campaigns on the fly thanks to modern analytics systems.
How analytics can help you get things done faster
Analytics also has a direct impact on how well things work and how they turn out:
- Modern marketing teams often use AI and predictive analytics to figure out what customers will do.
- Companies that use AI and analytics say they can make decisions faster, with more information, and get more for their money.
- A 2025 survey found that a lot of marketing teams use AI to write articles. This makes it easier to customize, use data, and save money.
- People can use analytics to figure out what to do and how to do it.
Important Tools and Technology
To build a strong data foundation, companies often use the following:
- Customer Data Platforms (CDPs) help you keep track of how customers talk to you on different channels.
- Dashboards and business intelligence (BI) systems give you information right away.
- Predictive models based on AI can help you understand how people will behave and what will happen in the future.
A staffing agency could use a CDP to see what people are doing on their website right now. This would let you answer messages based on real signals instead of just guessing.
Step 2: Automate the Marketing Tasks You Do Every Day
Making Things That Happen a Lot Easier
Automation makes it easier to do marketing tasks that you have to do over and over again, like:
- Sending emails to make sales
- Ads that show up online
- Managing social media
- Following up with leads
Some of the best things about it are:
- Less work that is always the same
- Saving time
- Making sure that the same things happen
- Giving teams time to come up with new ideas and plans
For every dollar spent on marketing automation, $5.44 comes back. Seventy-six percent of them make a good return on their money in the first year.
When Automation Is Most Helpful
Automation is best for:
- Email marketing: splitting up lists, personalizing messages, and setting up automatic nurture flows
- Lead scoring and syncing with CRM: make sure the sales team gets the best leads right away
- Change campaigns right away with programmatic ads and bidding
- People stay interested when you schedule posts on social media, and you don’t have to do anything
For instance, a staffing agency could set up automatic email sequences for candidates depending on how far along they are in the hiring process. This makes sure that the right people get the right information with the least amount of effort.
Putting Numbers on How Automation Changes Things
| Taking measurements | The Outcome |
| Return on investment in the first year | 76% of businesses make a good profit on their investments |
| Using computers | 56% of businesses now use tools that do things for them |
| Cutting costs | Around 12% |
| There is more work going on | ~14.5% |
Getting the Right Balance Between Machines and Creative Work
Even though machines do most of the work, creativity is still important. Automation gives teams more time to do:
- Coming up with new plans
- Writing stories and making content
- Planning a campaign ahead of time
Combining automation with human creativity lets you give each customer or candidate a unique and high-quality experience.
Step 3: Use Digital-First Strategies That Work Well on All Channels
More Than One Way
It’s not enough to be on more than one channel. Omnichannel strategies make sure that everything works the same way:
- Customers expect the same thing from a website, an email, social media, or a paid ad.
- Being consistent makes it more likely that people will trust you, get to know you better, and build stronger relationships with you.
How AI Works in Marketing on All Channels
Recent research indicates:
- 95.4% of B2C marketers say that all of their channels use AI.
- Seventy-three percent of people say that AI is good for customers.
When the same messages are sent out on LinkedIn, email, and job boards, candidates and customers are more likely to talk to each other.
AI and Making Things More Personal
AI improves personalization by:
- Figuring out the best time to talk
- Changing the content based on what people do
- Checking to see that the channels are straight
For instance, a candidate might:
- Find jobs on LinkedIn
- Send them an email that fits their style
- You can talk to a bot on the business’s website
This makes sure that communication is quick, professional, and to the point.
How to Get Marketing Teams to Be More Open-Minded, Creative, and Flexible
Systems and workflows are changing. Your team will be able to get more done if you let them be creative and flexible. This is true for both staffing firms and small agencies.
Three Ways to Get People to Come Up With New Ideas
- Help people learn and think of new things.
- Try out different ways to market and sell your goods.
- Use frameworks to quickly check things.
These things create an innovative culture that helps people learn faster, be more adaptable, and get results that can be measured.
1. Make Learning and Coming Up With New Ideas a Part of Your Culture
Why Culture Matters More Than Tools
Research indicates that common values, behaviours, and cognitive frameworks significantly influence innovation.
Programs that give workers more power lead to:
- Being willing to listen
- Being willing to try new things
- Not believing in things
For instance, junior marketers might get together once a week to come up with new ideas for campaigns.
People are willing to try new things, as shown by:
- Psychological safety means that everyone on the team can say what they think and admit when they are wrong.
- Cross-functional teams: people from analytics, design, content, and strategy all work together.
- Always learning: teams can get what they need, share what they know, and stay up to date.
- Feedback loops: getting feedback on a regular basis that is helpful helps you learn faster.
- Aligning goals: teams know how their work affects the goals of the business and its customers.
Programs That Help People Come Up With New Ideas
- Make People Think in New Ways
- “Hours of Innovation” every week
- Be proud of the risks you take and the things you do well
- Get leaders interested in learning more
- Working Together Across Departments
- Break down the walls
- Talk about your ideas in workshops
- Always Learning
- Learning about AI, data analysis, marketing, and psychology
- Getting help from other people and groups of people who learn together
- Time for research and meetings
- Stay Focused on the Business Goals
- Connect innovation metrics to business goals
- Value important thoughts
There are “Innovation Days” every three months to talk about tests, lessons, and plans for the future.
Proof From the Real World
In 2025, marketing leaders used creative technology to cut costs, double sales, and spread the word about their brand. When workers, tools, and culture all agree to try new things, the return on investment (ROI) goes up.
2. Quick Testing and Marketing That Can Change
Why It’s Important to Be Fast
Long campaigns don’t work as well because digital channels are always changing.
Agile marketing uses:
- Strong teams
- Feedback that keeps coming in
- Short “sprints” that happen over and over for one to four weeks
Benefits of Agile Marketing
- Use data that is current
- Do more than one test at a time
- First, do the most important things
- Don’t waste your time and money
- Keep an eye on how the market changes
For instance, testing ad creative or messaging every week gives the best return on investment.
Frameworks That Can Change
- Changing the Rules
- Scrum: daily meetings, sprints, and reviews
- Kanban: see when to work and when to take breaks
- Meetings regularly
- Daily or weekly check-ins
- Tools like Jira, Trello, and Asana
- Focus on the Customer
- Give customers more value more quickly
- Keep an eye on both internal metrics (like how many tasks have been completed) and external metrics (like leads, engagement, and cost).
TLD Loop (Test, Learn, and Double Down)
- Test: send two different emails as a small, inexpensive test.
- Learn: look at the results in 48 to 72 hours to learn.
- Double down: make the method that worked even better.
3. Bringing Together Culture, Flexibility, and Testing
- Culture: encourages new ideas
- Agility: divides work into sprints
- Testing: means checking ideas by looking at measurable results
Companies That Hire People Are
- You should learn how to use tools and be flexible once a week.
- Sprint boards show the most important tests and other things.
- KPIs help teachers see how well students are learning, how well they do on tests, and how these things affect their goals.
4. What Will Marketing Be Like in 2026?
- AI helps with daily tasks and coming up with new ideas.
- No-code platforms make it easier to create workflows.
- Flexible teams with power can make changes faster than traditional hierarchies.
- Culture, trying new things, and structured agile methods all make marketing more creative.
How to Keep Track of Your New Ideas and Come Up With More So You Can Stay Ahead of the Competition in the Long Run
We talked about how businesses can make their cultures and ways of doing things more flexible, as well as what new and creative ways to advertise and market look like.
CEOs, CMOs, and growth leaders need to ask themselves this very important question:
“How can we tell if our new marketing ideas are working, and how can we responsibly grow them?”
If you don’t pay attention to and measure new ideas, they can get out of hand very quickly.
Companies that do well make sure that:
- The company’s plans match up with the experiments.
- They write down the results and keep track of them.
- They do what is always best.
You can use this method over and over again to see how well new marketing ideas work and get more done.
6. Why You Should Write Down New Ideas
Innovation is not the same as guessing because it is based on facts and can be measured.
Many companies say they are innovative, but most of them don’t back it up with evidence. Some common reasons are:
- Teams don’t have all the facts they need.
- Too much focus on short-term goals instead of long-term value.
- Leaders don’t know why things happen the way they do.
Businesses need to show that they meet Google’s EEAT standards by being:
- Honest and trustworthy
- Knowledgeable because they’ve been doing this job for a long time
- Able to keep track of how well marketing is doing and report on it
Some things that staffing companies could measure are:
- How fast the pipeline moves and how good the leads are
- How long does it take to hire someone, and how muchdo people want to work for them
- Cost per lead and cost per hire
- Have faith in a brand and stand out in a crowded market
Things to Keep in Mind When You Evaluate New Ideas
Four main types of data are what the best teams look at.
6.1 How to Find Out How Much Work You Do
These numbers show whether new ideas make teams work better:
- When to begin a campaign
- Cost per lead or ad
- What each person on the team brings to the table
- How well automation works
Studies show that AI and automation can cut down on manual work by 10% to 20%. This gives teams more time to think of new things.
Staffing agencies may keep track of:
- How quickly do job ads go up
- How to hire people faster by focusing on how well they do their jobs
- Help recruiters with their advertising
6.2 Performance and Sales Metrics
These metrics check to see if new ideas are working:
- How well channels react
- Cost per acquisition (CPA)
- Return on investment (ROI)
- Making money from ads
- The value of a customer over their lifetime (CLV)
Some things that staffing companies could use to measure success are:
- How fast do people fill out their applications
- How long does it take for a job to respond
- The income from online ads
Tip for business: AI-powered personalized messages are more likely to get people to buy and interact than static ones.
6.3 Ways to Find Out How Much You Learned and Tried
To come up with new ideas, you need to try things out and change them:
- How many tests do you take every three months?
- Time from hypothesis to useful data
- Tests that tell you what to do next
- Letting the team know what you know
Companies that keep track of how quickly their employees learn can adapt to changes more quickly and see a better return on their investment over time.
6.4 Scores for Trust, Brand, and Experience
Important for SGE visibility and following EEAT:
- Brand recognition and reach
- Quality of engagement (how long people stay on the site and how often they leave)
- Information that is correct and trustworthy
- How the audience sees things and gets involved
Google is paying more and more attention to brands that show they are helpful, smart, and honest.
7. Keeping Things in Order While Also Encouraging New Ideas
The Danger of Change That Isn’t Planned
Changes that happen quickly can lead to:
- Using tools in pieces
- Data that doesn’t fit
- Brand messaging drift
- Taking more chances
The goal is not to stop people from being creative, but to keep them safe.
How to Safely Grow Ideas
- Making Plans From One Place
- Set rules and goals that everyone must follow
- Make sure that everyone makes decisions in the same way
- Allow teams to work freely, but with some rules
- The Same Tools and Information
- Cut costs by using fewer platforms
- Make it easier to get to data and make it better
- Help new employees get going more easily
- Set Rules for AI and Morality
- Keep your private information safe
- Make sure that the content made by AI is clear
- Be careful about being fair and not biased
- Be careful about the choices that are made without thinking
These steps make things more reliable, which makes it easier to follow EEAT.
8. Linking New Ideas to Ways to Make Work Easier for People
Teams need to be flexible and skilled to come up with new marketing ideas:
- Jobs in strategy, analytics, AI, and creative work
- You can change the way your employees are set up to fit the needs of a campaign
- Temporary staffing solutions or ones that can be grown
Here are some things that staffing solutions can do:
- When you need them, skilled people are there for you
- AI, looking at data, and coming up with new ideas
- Teams that can grow to keep up with campaigns that change quickly
This approach makes people more productive, competitive, and adaptable.
9. How to Use New Marketing Ideas in Steps
Step 1: See What You Can Already Do
- Look at the tools you have, the skills you have, and the way you do things
- Find the problems
- Make sure that your business goals and your goals for new ideas are the same
Step 2: Prepare the Systems
- Put money into automation and analytics
- Create workflows that can be changed
- Set up rules for testing and measuring
Step 3: Give Teams More Control
- Teach teams how to use AI, data, and tools
- Help people feel safe and work together
- Encourage learning all the time
Step 4: Test and Improve
- Do small, inexpensive tests
- Write down what you see
- Stop working on projects that aren’t going anywhere and put more time into the ones that are
Step 5: Make Things the Same and Get Bigger
- Everyone at the company should use the same tools and ways of doing things
- Set rules for how to treat people fairly and how to deal with data
- Use staffing solutions to change how many people you need
This method makes innovation a process that can be repeated and tracked.
Staying One Step Ahead of the Competition
For success in the long run:
- Making choices based on data
- Using smart automation
- Encouraging a culture of trying new things
- Focusing on what really matters
- Using employees who are adaptable and can make decisions quickly
Long-term growth comes from planned, measurable, and people-centred innovation.
Frequently Asked Questions (FAQ)
- What are the reasons that marketing and advertising need to change?
Innovation makes life easier, helps people make better choices, and lets them do more with less. - How does technology help companies follow EEAT rules?
Being honest, using AI fairly, and keeping track of how things are going all help you gain trust, knowledge, and authority. - What are the most important figures?
Scores for productivity, effectiveness, learning, and trust show how well an innovation works. - Are these strategies good for businesses of all sizes?
Yes. Agile methods and modular tools help small and medium-sized businesses make changes step by step. - How does having a workforce that can adapt help with new ideas?
Staffing solutions help you find workers with specific skills more quickly. This speeds things up, makes them more flexible, and makes them do their jobs better. - What will AI do to ads in the future?
AI can help you make things more personal, automate them, test them, and analyze them. But you have to be careful with it if you want to keep people’s trust.
