Start Building Your Offshore Team Today
Outsourcing your Search Engine Marketing (SEM) management to the Philippines gives you world-class paid-search expertise at a fraction of the local cost. Businesses save up to 76% on staffing costs by tapping into skilled offshore SEM Managers. Philippine digital marketers are highly educated (4M+ strong workforce) and experienced across industries (eCommerce, SaaS, B2B and more). This means you get performance-driven talent — professionals laser-focused on KPIs like ROAS, CTR and CPL — while freeing up your onshore team to focus on core business.
Identify high-value keywords and structure campaigns, ad groups, and bids for Google Ads, Bing Ads, etc..
Write compelling ad headlines and descriptions, and run A/B tests to improve CTR and engagement.
Continuously adjust bids and budgets to maximize ROAS (Return on Ad Spend) and stay under your CPL (Cost Per Lead) targets.
Collaborate on landing page design and content to improve Quality Score and conversion rates.
Track KPIs like CTR (click-through rate), CPC, ROAS and CPL; analyze traffic and conversion data
Use campaign data to make data-driven recommendations, test new ad strategies, and iterate towards better ROI.
In short, your offshore SEM Manager runs end-to-end PPC operations – from campaign creation to weekly performance reports. They work with your team (SEO specialists, copywriters, etc.) to ensure every dollar of ad spend is optimized for growth.
Our SEM Managers apply a performance marketing mindset. They relentlessly optimize for critical KPIs: CTR (click-through rate) and Quality Score to maximize engagement, ROAS (return on ad spend) to ensure ads drive profitable revenue, and CPL (cost per lead) to keep acquisition costs low. By analyzing real-time metrics and running A/B tests, they fine-tune campaigns continuously. For example, boosting CTR (the ratio of clicks to impressions) not only increases traffic but also lowers CPC. Likewise, they track ROAS – the revenue earned per advertising dollar – to focus spend on the highest-performing channels. CPL (cost per lead) analysis ensures your cost to acquire each new customer remains efficient.
Our SEM Managers live and breathe paid-search platforms and analytics. They’re fluent in:
Choosing Kinetic means partnering with a trusted offshoring specialist with proven processes and a massive talent pool. Since 2013, we’ve filled 15,000+ roles for clients around the world. Our rigorous recruitment and onboarding ensure you get a pre-vetted SEM Manager aligned to your needs. We prioritize:
Don’t let high ad costs or talent gaps hold you back. Book a FREE consultation today to discuss how an offshore SEM Manager from Kinetic can drive your search campaigns to the next level.
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