Recognized as a “Marketing Maverick” by Business World in 2012.
Headed the Marketing Team nominated “Best Marketing Company” by Philippine Marketing Association for Two Consecutive Years (2010 & 2011).
More than 20 years in Brand, Corporate and Digital Marketing Management:
“It’s been 10 years now and it still feels like yesterday.” That was how Mr. Michael Oliver “Mike” Gaerlan put it as he reflected on the past ten years working from home. Mike happens to be “Contractor No. 00001″ for...
Customer expectations are at an all-time high. And it’s just going to get higher. Zappos, Starbucks, Ritz-Carlton and many other brands are continuously pushing the bar. Now, as a matter of divine right, customers expect great service not just for...
Imagine rebuilding the Eiffel Tower every day. And I don’t mean doing it the same each time. I mean fashioning that chunk of steel each morning into some new architectural form it has never existed before.That’s what many businesses are...
A lot of people, after going on many dates, still can’t decide whether they want to be in a relationship with the person or not. And yet, in hiring people, (which is also a kind of relationship), we are expected...
2 months. That’s all it took for ChatGPT to gain 100 million users. It was the fastest user-base adoption in the history of mankind. The closest thing to it is Instagram (2 ½ years), and TikTok (9 months). Businesses are...
Content is still king. But the internet is a greedy monster—devouring material with each passing minute. The virtual world is a place where new content goes to die, where anything posted 2 hours earlier quickly becomes dated and irrelevant, and...
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